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Strategic Positioning
TCG is the industry leader in strategic positioning for the home care industry. With changing reimbursement and service delivery, a clear vision and focused goals are important to gain success in the ever-changing health care market.
TCG ensures that the right strategies are in place to keep home care providers on the cutting edge while also taking advantage of emerging opportunities. Strategic positioning projects have included the nation's largest providers of health care services needing assistance with business planning; statewide groups of agencies looking for positioning strategies; regional providers looking for expansion opportunities; and freestanding providers looking for partnerships to thrive in a managed care environment.
Specific expertise and services
Strategic Planning Retreats
To initiate the strategic planning process, TCG works closely with management, staff and board members to consider the vision, mission and goals of the organization. TCG facilitates one- or multi-day retreats to assist the organization in evaluating its current situation and deciding whether modifications in vision, mission and goals will better position it for the future. Using Crinking©, a creative thinking process, TCG moves the group from possibilities to realistic actions.
Feasibility Studies
TCG conducts comprehensive or focused analyses to help determine the benefits/risks of initiating specific services in your community. The review may include competitive market analysis, demographic analysis, internal operations analysis, cost/profitability scenarios and integration with existing operations. Extensive and comprehensive studies have been done for the development of all home care service lines, specialty services and hospice facilities, as well as to assist potential partners in evaluating a merger or joint venture.
Market Analysis
Conducting a market analysis guides home care providers in competing more effectively in their current market and expanding into new markets while also continuing to be profitable. TCG reviews local, regional and national trends; conducts demographic, competitor, payer and referral source analyses; and assesses referral management, marketing and contracting practices. TCG collaborates with the organization to identify long- and short-term goals that may include branding initiatives to increase “top-of-mind” awareness and detailed action plans for business development.
Network Design
TCG works closely with providers to develop strategic affiliations in order to serve a growing geographic population, expand into new markets, compete for managed care contracts or collaborate on hospice facility ventures.
Strategic Alliance/Partnership Evaluation
TCG assists clients in identifying partners that meet their key selection criteria, conducting preliminary interviews to determine the top candidates for partnering and coaching clients in making the best decisions for their organization.
Service Line Analysis
An important component of strategic planning is determining that the infrastructure and resources are in place to support strategic goals. TCG assesses processes using Associates with operations, clinical and/or financial expertise to complete a comprehensive analysis and make recommendations regarding improvement, development or expansion potential.
Contact us to learn how TCG’s consulting services provide practical solutions to help your organization be well-positioned for the future.