Study: 71% of Adults Have Never Heard of Palliative Care
Posted on Monday, May 20, 2019 12:42 AM
A recent study published in the Journal of Palliative Medicine found that 71% of American adults have never heard of palliative care. This is bad news for hospices who offer palliative care as a way to diversify their business.
Palliative care differs from hospice care in that it is non-curative care provided to patients who are not expected to pass away in six months. Currently, it is under utilized so it is hard to be profitable. “Palliative care right now is in its infancy, and it’s difficult to make money on it, but that is going to change,” Hospice by the Bay CFO Denis Viscek said. “Medicare hasn’t fully embraced it yet, but more private insurance companies are starting to cover it. I recently told our board that there is going to be a day when our palliative care census exceeds our hospice census.”
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